Joffre Ordinola Shopify Developer & E-commerce Specialist
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I'm Joffre.

Shopify Developer & E-commerce Specialist

5+ years of end-to-end experience across theme development, custom feature engineering, and Shopify integrations. I build scalable, in-house solutions using Liquid, JavaScript, and Shopify's native APIs, cutting third-party app dependency while solving real business problems. Before this, I spent years running Shopify stores day to day, inventory, fulfillment, marketing, the whole operation. So when I build a feature, I already know why it needs to exist.

Shopify · B2B · Migrations · CRO

Services

Theme Migration Modern stack rebuild: sections, metafields, and zero legacy debt.
Custom Liquid Development Sections and features built for your exact use case — no plugins, no workarounds.
B2B & Wholesale Portals Purpose-built partner hubs with access control, bulk ordering, and branded account experiences.
Shopify Integrations Cloudflare Workers, GraphQL APIs, and third-party connections that go beyond what Shopify does natively.
CRO & Analytics Setup A/B testing, GA4 event tracking, and conversion tooling tied directly to revenue.

A Few Things I've Built

See all projects
Theme Migration

Theme Migration

Liquid · Metafields · Block-first · React to Liquid

Full store rebuilds on a modern Shopify stack, including React to Liquid migrations, with no content loss along the way.

B2B Wholesaler Hub

B2B Wholesaler Hub

Cloudflare Workers · Shopify B2B · Draft Orders · Shopify Functions

Purpose built dealer portals with live pricing, bulk ordering, access control, and checkout rules. No wholesale app required.

Made-to-Order Configurator

Made-to-Order Configurator

Metaobjects · Draft Orders API · Remix · Cloudflare Workers

A custom product configurator and Shopify app that recalculates prices on the server and creates a real checkout. No Shopify Plus required.

AI Search Optimization

AI Search Optimization

JSON-LD · Schema.org · Liquid · Metafields

Sitewide structured data built in pure Liquid, zero apps, zero errors, so AI search engines and Google can read the store correctly.

Let's talk

Got a Shopify project? I'd love to hear about it. Whether it's a migration, a custom feature, or something you haven't figured out yet.

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