Joffre Ordinola Shopify Developer & E-commerce Specialist
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I'm Joffre.

Shopify Developer & E-commerce Specialist

5+ years of end-to-end experience across theme development, custom feature engineering, and Shopify integrations. I build scalable, in-house solutions using Liquid, JavaScript, and Shopify's native APIs, cutting third-party app dependency while solving real business problems. Before this, I spent years running Shopify stores day to day, inventory, fulfillment, marketing, the whole operation. So when I build a feature, I already know why it needs to exist.

Shopify · B2B · Migrations · CRO

Services

Theme Migration Modern stack rebuild: sections, metafields, and zero legacy debt.
Custom Liquid Development Sections and features built for your exact use case — no plugins, no workarounds.
B2B & Wholesale Portals Purpose-built partner hubs with access control, bulk ordering, and branded account experiences.
Shopify Integrations Cloudflare Workers, GraphQL APIs, and third-party connections that go beyond what Shopify does natively.
CRO & Analytics Setup A/B testing, GA4 event tracking, and conversion tooling tied directly to revenue.

A Few Things I've Built

See all projects
Theme Migration

Theme Migration

Liquid, Metafields, Block-first

Full store rebuild on a modern Shopify stack — sections, metafields, and no legacy debt left behind.
Product Finder

Product Finder

Metaobjects, Klaviyo, GA4, Custom JS

A 4-step quiz that recommends a full gear setup, powered by Metaobjects and integrated with Klaviyo and GA4.
B2B Wholesaler Hub

B2B Wholesaler Hub

Shopify CLI, App Extensions, Metaobjects

A dedicated partner portal with access control, bulk ordering, and CLI-built UI extensions for verified wholesalers.
Build Your Own Bundle

Build Your Own Bundle

Custom Section, Web Component, Liquid

A slot-based bundle builder that unlocks only when the right product count is met — no app required.

Let's talk

Got a Shopify project? I'd love to hear about it. Whether it's a migration, a custom feature, or something you haven't figured out yet.

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