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Problem:
With a highly technical product catalog, customers were overwhelmed and unsure which gear suited their skill level, leading to high bounce rates and a steady flow of pre-sale support tickets.
Solution:
A 4-step discovery quiz that recommends a full equipment setup tailored to the customer's profile. The recommendation logic is managed via Metaobjects, letting the client update rules through CSV without touching code.
How it works:
Each quiz step captures a profile attribute, and at completion a full 4-product setup is returned. Recommendation logic lives in Metaobjects so the client manages it via CSV. Klaviyo stores each customer's selections as custom properties for personalized post-quiz flows. GA4 event tracking monitors every step and drop-off point in the funnel.
Tools:
