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Problem:
Shoppers landing on large catalogs with no clear starting point. Clients needed a way to guide buyers to the right product for their needs and capture that lead along the way, without rebuilding the quiz every time the product lineup changed.
Solution:
Multi-step product finder quizzes built as native Shopify sections, powered entirely by Metaobjects. The recommendation logic, answer options, and product outcomes all live in the editor. Clients update them via CSV without touching a line of code.
How it works:
Each quiz step is a Metaobject with answer options that map to outcome scores. The final recommendation is calculated in the browser from the accumulated scores and displayed from a Metaobject defined product set. Klaviyo captures the lead at the result step with a conditional email prompt. GA4 tracks every step, answer, and recommendation click as a custom event for full funnel visibility. For larger catalogs where Shopify's Metaobject render limit becomes a problem, a dedicated Liquid page template serving the dataset as JSON handles it without a custom app.
Tools:
